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Content Writing vs. Editorial Writing vs. Sales Writing: Main Distinctions
While often used synonymously , content writing, feature writing, and sales writing represent distinct disciplines, each with its own goal . Content writing is the most general term, encompassing anything created to inform an audience online – including blog posts and social media updates to eBooks and video scripts. Article writing, conversely, generally focuses on presenting informative content, often in publications, journals , or websites with a focus on news . Think in-depth stories . Finally, copy writing is intentionally geared towards persuasion ; its main aim is to motivate readers to take a specific action, such as submitting a purchase or joining for a service .
- Web writing: Attracts an audience virtually.
- Article writing: Delivers detailed content.
- Sales writing: Motivates action.
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